May 02, 2024  
2021-2022 Catalog 
    
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2021-2022 Catalog [ARCHIVED CATALOG]

BMSC 5317 Entrepreneurship 201: Venture Planning

3 SCH. What is a business model? What do customers want? How do I manufacture or deliver services? Which customers should I sell to? How do I choose my team or partners? In this course the student will develop a plan to fund and grow a business. The student will learn how to take a business idea concept and develop a business model, value proposition, team strategy, market strategy, and financial strategy. The student will learn business legal concepts for starting a business including: legal structure, intellectual property, then make decisions on how to structure and fund a business. The student will learn about the early stage investment landscape and how investors and lenders evaluate new ventures.
Prerequisite: Entrepreneurship 101, or course instructor permission
Offered Fall, Spring, and Summer
Letter Grade